THE DEVELOPMENT STRATEGIES OF CASHEW INDUSTRY IN KENDARI CITY, SOUTHEAST SULAWESI

The economic development of a region should refer to the agroindustry approach. An industry is not well developed due to the constraints of internal and external factors. This research aimed to identify the internal and external factors which could affect the development of cashew industry and determine the most effective alternative strategies applied in developing the cashew industry in Kendari Southeast Sulawesi Province. The data analysis technique used  Strength, Weakness, Opportuny and Threat (SWOT) methods. The results showed that the internal factors that most influenced the development of the cashew industry were availability of adequate labor and limited capital investment funds while the external factors that influence the development included the government support and limited access to markets. The alternative strategies of the cashew industry development in Kendari Southeast Sulawesi Province  include improving the marketing, maintaining the product quality and increasing the working capital.