THE IMPLICATIONS OF GOVERMENT POLICY FOR THE DEVELOPMENT OF AGRO-INDUSTRY SAGO WITH SWOT ANALYSIS

                                                                           

Sago is the most important food commodities and the potential for development. The economic development of a region should refer to the agro-industry approach. An industry is not well developed due to the constraints of internal and external factors. This research aimed to identify the Strength, Weakness, Opportuny and Threat which could affect the development of Agro-industry Sago and determine the most effective alternative strategies applied in developing the sago in Kendari Southeast Sulawesi Province. The method used is the matrix of internal and external. The results showed that the internal factors that most influenced the development of the agro-industry sago were the agro-industry sago include availability of raw materials as a strengths and unprofessional manajement as a weakness, while the external factors include specialty food of sago favored by the society as a opportunities and limited funds from the government as a threats. Based on the results of the analysis, the implications of government policy for this study include support of capital,  marketing strategy needs to be improved through promotions  and maintain  the tradition as sago specialty food . Keywords: Development, agro- industry , sago, SWOT

Penulis : Asriani